WSOP APP

JASON'S POKER TIPS

The brief

The WSOP app was perceived as a "serious" game for pros. in order to acquire new users, we decided to change strategy and portray the game as "lighter" and fitted for beginners as well.

The idea

To implement the new strategy, we built a humoristic campaign, that conveys the message: you can learn and improve your skills on the app.

My part

ALL THINGS CREATIVE A-Z. FROM STRATEGY TO FINAL ASSETS